Pomma Client Management Tool for the Multi-Tasking Midwife
Location: San Francisco
Bibi Tarin - Lead UX Researcher, Designer + Project Manager
Camille Otillio - UX Designer
V Fontaine - UI Designer
- Happy Customer
Vice President, Sales
Client name
The Multitasking Midwife's workday is hectic and highly variable because they manage many clients at different phases of their pregnancy and health journey. The Multitasking Midwife also has to juggle multiple platforms to manage different types of information such as calendars, billing, digital health information, as well as paper documents, such as diary logs, and notes.
Because this large amount of information is spread across a number of different platforms and mediums, it is difficult for the Multitasking Midwife to know exactly where a specific piece of information may be. This is especially difficult when trying to organize the most pertinent information related to their client visits.
This also impacts her ability to update her client’s information. Information can change quickly during pregnancy, and because they are often working with many paper tools- such as notebooks and large amounts of paperwork, reviewing and updating notes crossed out and rewritten in pen can be a daunting task.
Where my team and I began:
Keeping pre-existing user data in mind, we set a few research goals before building upon the user research:
By creating a more seamless, easy-to-organize client information management tool, we believe midwives and doulas will feel more satisfied with their daily work. To confirm this hypothesis, we would see that maternal health care professionals are using the Pomma client management tool on a consistent basis, leaving good reviews, and the number of users increases over time.
Here, you want to describe in detail how your solution helped the client reach their goal (you'll want to check back a few months after the project finished to see where the company stands and get more detailed results data). How well did the solution address the initial challenge? Did it address any secondary objectives? Did it have any unexpected positive results?
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How has your project helped the client?
Key Metric 1
50%
Key Metric 2
1500
Key Metric 3
$900
Key Metric 4
45
Tip: choose key performance metrics that speak to your target audience