Sprint 1 will focus on generative research to ensure we collect rich qualitative data about our target customer. This qualitative research will heavily inform the trajectory of Quarter 1, ensuring work is not abandoned, and the best solutions are being focused on to absolve problems potential customers experience.
What are some expectations with this project?
Is there specific information about the project that the team should know? Any constraints?
SMART objectives for SPRINT 1:
Specific: Conduct remote generative research on Parents of K-12 students to understand their motivations, behaviors, needs, problems, and how they manage their children's education.
Measurable: What are the metrics? Any numbers or percentages to reach? What information are we trying to collect about users? What documents/statistics do we intend to create? What decisions will these materials help to make? Strong understanding of target customer, problem statement, competitor and comparator knowledge to inform creation of content/features, successfully developed feature/content.
Achievable: According to prompt, all resources are available to successfully achieve objectives.
Realistic: Does it match Study.com's overall goals? Qualitative research derived during sprint 1 will create a strong foundation of customer knowledge, with which most pertinent business opportunities can be identified, and prioritized to meet business goals.
Timely: The objectives will be met by the end of Sprint 1.
GENERATIVE + EVALUATIVE RESEARCH methods used in SPRINT 1:
1-1 User Interviews (Procedural Manual, Script, & Consent form)
Competitor Analysis (Procedural Manual & Template)
Comparator Analysis (Procedural Manual & Template)
Usability Tests (Procedural Manual, Script, & Consent form)
Notes on methods: Focus Group session was considered as a form of generative research to conduct, but was avoided because the sensitive subject matter, and to avoid group think.
UX RESEARCH objectives for SPRINT 1:
Specific: Generative research will be conducted remotely with target customer population (parents of K-12 students) to understand their motivations, needs, behaviors, and how child's schoolwork is managed.
Measurable: Qualitative research to be synthesized into a report with user insights, and problem statement.
Achievable: Assuming access to customer population and other resources necessary for completion.
Realistic: Qualitative research will enable team to focus on creating content and solution that will win market share, and inform strategy for the rest of the quarter.
Timely: To be completed by Friday, January 15
WEEK 1 | |
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Date | Agenda |
Mon 1/11 | - Kickoff meeting + Team alignment - Competitor / Comparator Analysis - Draft recruitment emails + send - Design interview script |
Tue 1/12 | - Coordinate 1-1 interviews (assuming participants are available) - Competitor / Comparator Analysis |
Wed 1/13 | - Moderate interviews |
Thu 1/14 | - Synthesize research insights into report (user insights + problems prioritized, stats, problem statement) - Synthesize Competitor / Comparator Analysis insights into report |
Fri 1/15 | - Complete research synthesis - Design/product team: Strategize, Design Studio Session, create design hypothesis in response to major problems, and best way to solve problems |
WEEK 2 | |
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Date | Agenda |
Mon 1/18 | - Design team: prototype - Recruit / coordinate usability tests |
Tue 1/19 | - Coordinate usability tests (assuming participants are available) - Product/Design: complete prototype |
Wed 1/20 | - Moderate usability tests |
Thu 1/21 | - Complete usability test report (user insights, problems with prototype, stats, actionable insights, and professional recommendations) - Design Survey (ask more detailed questions for subjective feedback) - Design/Product: update prototype and develop |
Fri 1/22 | - Design/Product: update prototype and develop - Issue survey |